When we talk about innovation in the business-to-business (B2B) world, the focus often falls on technology, processes, ROI, and KPIs....

Recently, my quest for a new climbing helmet led me to discover Mips patented technology— originally developed for high-speed sports....

Learn how to leverage on the power of identity to increase the effectiveness of your marketing efforts and personal goals.

In the past weeks there’s been a lot of discussions within the marketing industry about McDonald’s latest campaign, which by featuring no...

What is the main job of a marketer? It’s the million-dollar question which still hasn’t reached a proper consensus within the industry....

Customer Knowledge is a key factor for the success of any Growth, Product or Marketing initiative. This has now become almost an...